Partner with like-minded individuals and ambassadors of the brand for viral social moments. For example, @accidentalinfluencer’s viral ‘outfits and interiors’ in a co-branded moment with Vince.
Think outside the box with Substack-specific partnerships that feel more like editorial placements. Partnered with Leandra Medine Cohen of The Cereal Aisle to drive 25k unique visits to Vince.com as well as Becky Malinsky’s 5 Things You Should Buy, which brought in +50% more revenue in an average day for Vince.
Brought in creators with a buzzy and unique eye that felt on brand for Vince, which in turn led to higher engagement and more brand awareness. Atiya Walcott’s video can be viewed here.
Work on a seasonal strategy for gifting micro-macro influencers on both Instagram and TikTok for organic placements, as well as curating a list of influencers for specific Vince seasonal events.