Successfully led the seasonal content strategy and social editorial calendar for several brands, implementing and calendarizing content pillars week-by-week and putting a plan in place to bring it all to life.
Not just hitting post, but thinking through what story each and every piece of content is conveying.
Engaging our audience through behind-the-scenes video and imagery.
Work directly with in-house photographer, art director and creative director to create content (photos and videos) as supplemental imagery for social.
Shooting and editing with a storyboard and concept in mind, as well as editing for IG reels and TikTok.
Collaborating with artists to pulse in disruptive social moments.
Worked cross-functionally with team of graphic designers and copywriters to execute mini social campaigns and educational content for a variety of audiences. Such as Christy Dawn, Tejari, Vince, Lilac Pâtisserie, and more.