Content Creation & Strategy
Content Strategy and Editorial
Successfully led the seasonal content strategy and social editorial calendar for several brands, implementing and calendarizing content pillars week-by-week and putting a plan in place to bring it all to life.
Substack Editorial Strategy
Lead editorial strategy for fast-growing beauty brand, EADEM.
Storytelling
Not just hitting post, but thinking through what story each and every piece of content is conveying.
BTS
Engaging our audience through behind-the-scenes video and imagery.
Photography
Work directly with in-house photographer, art director and creative director to create content (photos and videos) as supplemental imagery for social.
Storyboarding & Video
Shooting and editing with a storyboard and concept in mind, as well as editing for IG reels and TikTok.
Social Moments
Collaborating with artists to pulse in disruptive social moments.
Educational Content
Worked cross-functionally with team of graphic designers and copywriters to execute mini social campaigns and educational content for a variety of audiences. Such as Christy Dawn, Tejari, Vince, Lilac Pâtisserie, and more.