Lead the monthly editorial calendar for Christy Dawn’s social channels, focusing on content strategy and storytelling for the brand.
Implemented a series titled ‘Our True Cost’ where we shine a light on the brand’s price transparency and explore the extractive tendencies of the fashion industry.
Work directly with in-house photographer, art director and creative director to create content (photos and videos) as supplemental imagery for social.
Write beautiful copy to enhance the storytelling for each post on the feed, as well as creating outlines to serve as the structure of each editorial concept for our graphic designers and art directors.
Partner with influencers who are on brand, to ensure the largest reach and impressions for giveaways, content creation, and specific influencer campaigns. Our giveaway with Lauren Singer of Trash is for Tossers generated 1,100 followers in just one day, with an engagement rate of 3.2% on our post.