Resume

jeans.jpg

7 for all mankind
social media manager
(march 2018 - present)

  • Increased Instagram following by +25% in less than a year

  • Strategize, implement, and execute social media marketing campaigns in relation to the larger global marketing initiatives for the brand.

  • Art direct and concept all social media related photo shoots.

  • Manage influencer program for the FW and SS seasons.

  • Write social media copy for all channels.

  • Provide in depth monthly reporting that is distributed to many teams.

  • Work cross-functionally with marketing, PR, and e-commerce teams to ensure social media content is distributed among all channels.

  • Keep up to date with popular culture and social media related news.

shoes.jpg

ugg
associate manager, social media
(november 2015 - february 2018)

  • Increased Instagram following by +166%

  • Created a “1 Style 3 Ways” blog post which:

    • Brought in an open rate of 16% in an email campaign, compared to the average 11% open rate.

    • Spiked the daily revenue of UGG.com from $45,000 to $80,000. 

    • Increased unique visitors to the blog by 20,000.

  • Managed weekly social media calendar for UGG via Sprinklr platform.

  • Created editorial calendar for the UGG blog and incorporate blog content into all social media feeds.

  • Wrote social media copy for all channels.

  • Analyzed all social media feeds and their performance weekly.

  • Art directed all social media related photo shoots. 

  • Strategized, implemented, and executed social media marketing campaigns.

oni.jpg

oniracom
account + social media manager
(september 2012 - november 2015)

  • Grew and engaged audiences on all social media platforms for each client.

  • Clients included Jack Johnson, SeaVees, Foodbank of Santa Barbara County, Iration, Matt Costa, Bahamas, Brushfire Records, Tom Waits, G. Love & Special Sauce, Brynn Elliott, Kokua Hawaii Foundation, Heal the Ocean, and more. 

  • Wrote, photographed, produced, and strategized daily content.

  • Managed flow of assets between creative and web development departments.

  • Analyzed metrics and produce bi-monthly reports for clients.

  • Strategized, implemented, and executed full online marketing campaigns.