résumé

download here

Increased Instagram following by +25% in less than a year
Strategize, implement, and execute social media marketing campaigns in relation to the larger global marketing initiatives for the brand.
Art direct and concept all social media related photo shoots.
Manage influencer program for the FW and SS seasons.
Write social media copy for all channels.
Provide in depth monthly reporting that is distributed to many teams.
Work cross-functionally with marketing, PR, and e-commerce teams to ensure social media content is distributed among all channels.
Keep up to date with popular culture and social media related news.

Increased Instagram following by +166%
Created a “1 Style 3 Ways” blog post which:
- Brought in an open rate of 16% in an email campaign, compared to the average 11% open rate.
- Spiked the daily revenue of UGG.com from $45,000 to $80,000.
- Increased unique visitors to the blog by 20,000.
Managed weekly social media calendar for UGG via Sprinklr platform.
Created editorial calendar for the UGG blog and incorporate blog content into all social media feeds.
Wrote social media copy for all channels.
Analyzed all social media feeds and their performance weekly.
Art directed all social media related photo shoots.
Strategized, implemented, and executed social media marketing campaigns.

Grew and engaged audiences on all social media platforms for each client.
Clients included Jack Johnson, SeaVees, Foodbank of Santa Barbara County, Iration, Matt Costa, Bahamas, Brushfire Records, Tom Waits, G. Love & Special Sauce, Brynn Elliott, Kokua Hawaii Foundation, Heal the Ocean, and more.
Wrote, photographed, produced, and strategized daily content.
Managed flow of assets between creative and web development departments.
Analyzed metrics and produce bi-monthly reports for clients.
Strategized, implemented, and executed full online marketing campaigns.